Format: Video and documents Cost: £25

Module 20 - Building a Brand on the Gym Floor

A lot of coaches and trainers, in fact the majority, do not own a facility. Most of us work from chain gyms or large independent facilities, and that means that we need a unique set of skills. This module is here to give you those skills. Having spent years building a brand within PureGym, Will Hawkins shows you the tricks of the trade which he used to approach clients on the gym floor, increase interest and ultimately attract new business despite working alongside other coaches who were already established, in an environment where penny pinching is the norm. Want a thriving set of clients? This is the module for you.

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What you will learn

Module aims:

  • Understand how to set yourself apart from other trainers in the gym and attract clients in a competitive atmosphere
  • Be able to create a presence in your gym with visuals, talks, seminars and general day to day communication
  • Know how to use posters and flyers to your advantage
  • Understand how to overcome objections, barriers and obstacles to communication

*Note: As a previous or current Academy student, you can get this module for £20 (if you did the Foundation) or £15 (if you did the Practical). Please email for your own specific discount code to use at checkout.