Format: Video and documents Cost: £25

Module 15 - Instagram and Facebook

How do we create the perfect Facebook post? What time should we post on Facebook? Should we use pictures, do videos, or just do text based posts? In this Facebook mastery module you will learn the perfect way to manage and market on Facebook to leverage your brand and get more traction in your business, and ultimately clients. We will also discuss paid Facebook marketing and the basics of putting money behind your posts. We also turn our attention to Instagram. How do you become an expert in the fastest growing social media platform there is? What tips and tricks can you use to grow your Instagram following as quickly as possible?

Buy now

What you will learn

 Module aims:

  • To give an overview of Facebook and Instagram, and its place in the current market. How do customers use it, and why?
  • To explain the Facebook algorithm and point to where you can keep up to date with changes
  • To explain how to write and shoot the perfect free Instagram or Facebook post – picture, text, hashtags, video and live
  • To give an overview of if/why you would use paid posts
  • To give an overview of how to use targeting and re-targeting effectively (introduction to paid advertising)
  • To explain that people don’t buy from social media often, but can be sent to other sales pages via description links or paid methods
  • To show common pitfalls of usage

*Note: As a previous or current Academy student, you can get this module for £20 (if you did the Foundation) or £15 (if you did the Practical). Please email for your own specific discount code to use at checkout.