Format: Video and documents Cost: £25

Module 14 - Free Social Media Marketing

Social media marketing is probably the single most important way for coaches and trainers to attract clients beyond referrals, but to call it a minefield is putting it mildly. With all of the available platforms, which do we use? And will those platforms be around forever? More importantly, when we choose our platforms how do we use them to create and then leverage an audience to spread our message and, ultimately, get clients? Why do we use certain platforms, what are the benefits, what are the consumers psychology on each platform and are we in a position to create engaging content? This module will teach what platforms are most relevant to your business, how to create a strategy around free social media marketing, and how to create meaningful content.

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What you will learn

Module aims:

  • Explain the importance of social media marketing
  • Show how to choose the platforms you will use, and explain why you can’t/shouldn’t use all of them
  • Help students understand their platform
  • Give an initial overview of each major platform and the audience present there

*Note: As a previous or current Academy student, you can get this module for £20 (if you did the Foundation) or £15 (if you did the Practical). Please email for your own specific discount code to use at checkout.