Intakes: Complete a module anytime Cost: From £15

Course benefits

dynamic platform v2.svg

Learn on desktop, mobile or tablet with our interactive and dynamic learning platform and app

02 BA.svg

Start earning what you’re worth by optimising your business, make yourself a success

03 BA.svg

Learn from business owners, coaches and marketing experts, people that are in the trenches

04 BA.svg

Study with us from anywhere in the world, our business modules are delivered 100% online

05 BA.svg

Be supported every step of the way with a thriving learning environment and community

06 BA.svg

Learn business from the ground up, whatever your business needs we have a module to help

07 BA.svg

Get the Business Academy free this 2018 when enrolling in our Practical Academy

08 BA.svg

Get the option to join us at our Live Learning days to network with other business owners

09 BA.svg

Get 1 CPD point for each module completed with the BTN Business Academy

What is The BTN Business Academy?

A modular business course for coaches to upskill in the areas of offline marketing, online marketing, client care, building a gym, social media, client retention, business management, networking, systemisation, public speaking, and more. Simply choose a module or group of modules, pay, and learn instantly. Each module includes a comprehensive recorded webinar, detailed notes, and access to our community of coaches and students to ask questions.

As a coach or personal trainer it is no longer enough just to know about nutrition, training and lifestyle management, you need to know how to run your business, market your services, and improve the experience of your clients working with you.

Our promise to you

  • Learn business from coaches who’ve been there and done it
  • Learn how to impact your business straight away
  • Learn in a practical and engaging way so you ‘get it’
  • Choose from a diverse syllabus whenever you want to learn
  • Learn in a cost effective way, unlike many business courses
  • Get clarity and advice so you can build a successful business
  • Join a community of people committed to success

Experience Module 1 for free

Want to see what and how we teach on the BTN Business Academy?

Set aside an hour sometime and learn the BTN story, discussing how Ben Coomber grew his personal brand, how BTN grew and evolved over the years, the stages of change we underwent, the challenges we had, how we built our success, lessons we learnt along the way, and more. Experience module 1 today by clicking the video, and don’t forget to check out Ben Coomber’s ‘How to be an Awesome Personal Trainer’, a book which has helped 1000s of coaches optimise their business.

Business Academy tutors


Ben Coomber (BSc, CISSN)

Teaches business 101 & 102, branding, strategy, public speaking


Jack Coomber (BA Business)

Teaches social media marketing, paid marketing, strategy


Simon Herbert (DipSn, DipN)

Teaches coaching, assessments, offline marketing, building a gym


Will Hawkins (MSc)

Teaches working the gym floor, motivational interviewing


Stephen Aish (MSc, PES)

Teaches client mindset and combatting coaching road blocks

Student testimonials

Don’t just take our word for it, listen to our graduates, some of whom you’ll recognise like industry famous YouTubers The Lean Machines.

Jodie-Newell Headshot.png (1)

The Business academy has been fundamental in helping me achieve a personal training business with a service offering that is miles ahead of any other trainer in my local area. I am able to work less and earn more and attract long term clients I am passionate about supporting. The academy as got me working effectively on my business and out of my comfort zone in terms of marketing and has taught me how to use social media platforms to my advantage and how to structure the content I deliver which has directly lead to successful sales. On top of this the BTN team has taught me how to add value within what I offer allowing me to sell my product ethically and with confidence helping me establish core values and run my business with integrity.

Jodie Newell Business Graduate


After finding somewhere I could fully learn, implement and gain qualifications in nutrition, and having completed the foundation and practical academies, I was still unsure about how to go about setting up a business and going for it by myself. I had lots of questions that needed answering. I enrolled on the BTN business academy working my way through the modules. This completely changed my outlook on what I thought my business would look like and where it was going. Module by module little gems and thoughts would emerge as I went through everything from tax & setting up a company, to building a gym, online & offline marketing, social media, face to face coaching, I literally immersed myself in all of it. I can honestly say after the business course I now have a streamlined business ready to go. I am confident of success and can see the plan coming together and how it will expand in the future. If you thought you knew about where your business is going, this will make you realise where it really needs to go, and most importantly, how.

Carl Parnell Business Academy


I have picked up loads of new tips already, so really looking forward to having the right tools at the end., and the group is spot on. I'm sure everyone is still picking up something along the way from each other too.

Andrew Balcombe Business Graduate

Learn a module now

Ready to take your fitness business to the next level? You can, simply click the link below which will take you to a section of our shop where you can view all our modules, module bundles, and get pricing for each. Otherwise below are our Academy FAQs and the option of a call back if you have some questions for us.

Buy now Read our FAQs

Enter your details below to have one of our team get in touch to answer any queries you may have regarding our Academy courses.