Personal Trainers, stop getting emotional about your business
The reason this is such a problem is when emotions get high, many people get paralysed, and because you feel emotional about it your head spins in 3000 different directions struggling to get a clear outcome for the problem. And if you do end up making a decision and taking action, it’s often not the right one.
Then you just get more down about your business because you are taking everything personally, thinking you are not enough and cannot provide a good service to your clients.
What if you stopped thinking like a friend to your clients, and started thinking like a business owner?
After all, you’re a business owner, right?
I run a business with 7 staff, 3 companies, over 20 product lines and more activity in one day than many see in a week in their business. Imagine what would happen if I took every issue in my business personally?
Imagine if every problem Richard Branson had at Virgin he took personally?
He’d be paralysed, he wouldn’t even get out of bed to face the day, it would be emotionally crushing.
So what’s the answer here?
The answer is to step up to the business plate and swing the bat of business.
You need to stop throwing around emotions and get practical and tactical about your business of being a coach.
I was chatting to a trainer today and he felt he got an exercise wrong with his client, he prescribed something that he shouldn’t of, and then when this was pointed out to him he got paralysed, got emotional, and it ruined the quality of his sessions for the rest of the day as he was far from his best self, he just wallowed in self-pity feeling self-conscious and a failure because he got an exercise wrong.
Now if this trainer thought like a business owner, with a growth mindset, he would take this advice on board as just that, advice, and learn from it, grow from it, fix the error and move on with improvements to his business and his delivery with his clients.
Every day I have to approach my business as a business. I have problems daily in my business, but every time I get thrown a curve ball I stand back and say “Awesome, this is a chance to improve and do things better next time”. If I got emotional about the problem by taking it as a personal attack to me, I’ll just get paralysed and make bad decisions.
Part of this problem is we are comparing ourselves to everyone else all the time.
And we don’t look across or down, we look up.
The problem with always looking up is the people above you are often more experienced and have failed many times over at the stuff you are failing at.
This is only going to set off a state of paralysis.
As someone who has been a personal trainer and is now a business owner of an online nutrition education company, a supplement company and a thriving personal brand, I look above for teaching and inspiration.
I don’t paralysed about what I’m not good enough at (yet), because anyone can look above and get pissed off they’re not there yet, but that’s just cause you’re not there yet, it’s as simple as that.
If I get annoyed and emotional about what I’m not doing well enough, it will only lead me to inaction, because it will make me feel unworthy.
Personal trainers and coaches are forever comparing themselves to people that are ‘crushing it’ online, that’s great, learn from them, be inspired by them, take teaching from them, but come back to reality and treat those learnings as a business move, as a way to improve, that way you will grow, rather than fester in frustration that you are not good enough yet.
treat our business as a business, and not get emotional involved with every issue
The problem with this is you are not coaching the people above you, you are coaching your clients, who are below you (in terms of knowledge and understanding of fitness, that’s why they have come to you). Yet many are comparing coaching their clients to coaching their elders, the people they are looking up to.
Your clients know less than you, they are less fit than you, they are not as healthy as you, that’s why they are your clients.
This means you can help them, a lot, if you see the relationship for what it is, and not compare what you are going to do with them as if you were coaching me, or someone else whom you might look up to.
We can do this if we are objective and treat our business as a business, and not get emotional involved with every issue and the potential outcome.
That’s why I wrote ‘How to be an Awesome Personal Trainer’, to make trainers think of their coaching business more objectively and treat it as a business, and stop getting so lost, confused and emotionally involved in the process of becoming a better coach.
You can help yourself, but it starts with putting on your big boy (or girl) pants and standing back and being 100% objective with the problems you face in your business.
I take everything objectively in my business and take the time to process it properly, often taking a few days to write stuff down and reflect on it, nothing good often happens when you make decisions and try to be objective when you feel emotional about something, so practice taking time to make decisions and grow from them, then practice over time for this to be your default process, to think like a logical business owner about problems rather than an emotionally driven coach permanently attached to the outcome of the problem.
You and me are no different. I am developing as a coach just like you are, so don’t think my situation is different to yours, it’s not. I just choose to treat my business, the business of coaching others, as a business, because it is, and only when you think like a business owner do you make objective and strategic decisions.
You’re not just a coach, you're business owner, the business of helping others.
But you still need to think like a business owner to make business progress.
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