Is IIFYM Healthy?

Is IIFYM Healthy?

12/12/2017

By Ben Coomber

In the fitness industry the awareness of an individual’s calorie intake has been a hot talking point for some time, and rightly so. By elevating calorie balance over food choice when talking to people, we have potentially reduced the chances of people resorting to binging on the foods that are ‘naughty’ when they cave in, and we’ve got real about why we might not be losing weight.

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The Alphabet Diet

The Alphabet Diet

09/01/2018

By Ben Coomber

Many of us will read that a certain food helps burn body fat, and a certain other food is your ticket to busting out of your jeans and question ourselves – is that really true? Does that sound familiar?

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Why is nutrition so complicated?

Why is nutrition so complicated?

23/01/2018

By Ben Coomber

Do you feel nutrition is complicated? Like it fills you with anxiety just thinking about it?

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Counting calories doesn’t work

Counting calories doesn’t work

14/02/2018

By Tom Bainbridge

Sometimes it feels like everything within fitness is simplified beyond the point of utility. In the case of fat loss, for example

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Do you think and train like the athletes you coach?

Do you think and train like the athletes you coach?

15/03/2018

By Ben Coomber

As a performance nutritionist I am not just a coach to others, but I am also a coach to myself. And alongside my clients and their coaching I am always applying new theory to myself and experimenting on my own before I implement things with my clients.

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How to write a fitness blog

How to write a fitness blog

24/04/2017

By Troy Martin

The internet is a cool place… well, sometimes… if you use it in the right way it can be a great way of helping your business to grow.

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Are you a S.M.A.R.T. personal trainer?

Are you a S.M.A.R.T. personal trainer?

24/01/2017

By Ben Coomber

Many coaches ignore blogs like this because it’s not sexy information, well guess what? It's super important, and I know you know that because that’s why you’re here.

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Business - Is it a dirty word in fitness?

Business - Is it a dirty word in fitness?

01/12/2016

By Ben Coomber

I think it’s unhealthy to focus too much on a financial goal, but instead as a coach you should focus on ways to make your customer experience SO good...

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Why does nobody 'like' me?

Why does nobody 'like' me?

25/11/2016

By Tom Bainbridge

This blog is aimed at coaches, personal trainers, nutritionists and ‘industry folk’ who write social media posts, emails and blogs with the purpose of improving their reach, getting their name out there and ultimately bringing in more clients to their personal training/coaching business.

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Nutrition coaching: Science or art?

Nutrition coaching: Science or art?

02/08/2016

By Ben Coomber

In the world of internet nutrition, there seems to be two sides to the camp: one that propose nutrition coaching is a science, and the other that propose it’s an art.

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